Alchemize Digital Marketing: About Our Company

Helping business owners grow through ethical, authentic, and transparent methods. We take you to the next level by helping you discover the magic within your business, align with your goals, and create business strategies that feel good.

Christy Woodrow


I started blogging in 2009, before it was even a viable income source; when it was still the Wild West and there were no handbooks available.

Over the past 13 years, I’ve honed my expertise on what it takes to create a thriving online presence and run a profitable business. I’ve seen the rise of social media and I’ve had my business social accounts with thousands of followers deleted due to hackers. Throughout my journey, I’ve learned that a website is the cornerstone of any successful online presence. Running a business solely from social media is not an option anymore. You can’t control algorithm changes and you do not own these accounts. Social media is important, but it should be viewed as an extension of your website, not the only way to reach your audience.

Building and maintaining a website takes a significant time investment. It can be stressful finding the right team you can trust. Over the past 13 years, I’ve learned the ins and outs of running a successful website and have built an amazing team of experts. With our expertise, we can ensure that your website is optimized for success, and that your entire online presence is taken care of from the start.

Learn more about my journey at Ordinary Traveler and Rooted Culturist.

Scott Calafiore


I have over 20 years of experience in the digital world. I have experience as a senior project manager, general developer, system admin, and I have a degree in business management and information systems. I have also acquired a PMP (Project Management Professional) certification. More than anything else, I love working with teams.

Over my career, I’ve seen many successes and failures. I’ve seen businesses that have great products and services still struggle. They say they can’t get customers, they aren’t good with business, they don’t know marketing, they aren’t technical, etc. We all have our strengths and our weaknesses. Adding the right pieces to your business to complement your strengths is key.

The most significant factor that differentiates a successful business from a failure isn’t the budget, technology, certifications, or even the product — it’s how good your team is and how passionate they are about the work. When you have a team that is charged up about the project it’s contagious! The employees feel it, the customers feel it and everyone who touches your company experiences it too. They are all attracted to your work and want to be a part of it. I sincerely want that for your business!

Want to join our team?

Are you a web designer, graphic designer, content creator, social media expert, or digital wizard?
Send us a message and introduce yourself.